Just How Powerful Are Online Reviews?
Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. If you are on the verge of hiring the services or buying a product of a certain company, but you are skeptical about this business then online reviews will help you make up your mind by showing you the reputation of the company. The first thing you can pick up from online reviews are the honesty of companies in how they do business because they do not fear that their clients might give a bad testimony against them. There are some businesses who make up their own online reviews or have their friends write some for them in the hopes of increasing sales and you as a potential client must be keen enough to spot the legitimate reviews and those that are made up. Before hiring the services or buying the product of a certain company, take time to check out online reviews because it is a great tool in visiting the company through the eyes of those who have already been their client. If you are skeptical about a certain review if it is fake or legit, just check the author. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. When you read the reviews on one search engine result, take note of the authors because if that certain author has also given the company a glowing review on other web searches then it is definitely a fake one. You need to be very observant about every detail you read because no body is ever that much of a fan of a company that they would go the extra mile to put a great online review on every website. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.
All these companies have their way of marketing online even if it means deceiving the people and you as a consumer must be smart enough to use these online reviews to your advantage so when you call up a company, you must tell them that the only reason you went with them is because they have a glowing review online. Make the company realize how important the online reviews are by repeating the one you have read over and over again. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.
Source: Read the review here